Abstract
The subject of the article is the poorly studied to date social phenomenon of family entrepreneurship as a type of joint labor activities of family members, which improves the family’s standard of living. The phenomenon of family entrepreneurship is considered from the standpoint of the sociological approach in four perspectives: as a social process, as a type of collective work activity, as a form of group economic behavior of family members as a small group, and as a form of educational work on the formation of children’s needs and working skills. From the perspective of gender sociology family entrepreneurship is considered as a type of gender-neutral entrepreneurship, in which all family members can participate, regardless of gender attribute, but with different degrees of involvement in a family business. A positive prerequisite for the development of family entrepreneurship in the Russian market is the active integration of women in business and the development of gender-oriented entrepreneurship (male and female) in Russia. Each of these types, with its own experience, specifics, and dynamics of development, has a positive impact on the spread of family entrepreneurship. Based on the method of content analysis the degree of actualization of public and scientific attention to the problem of family entrepreneurship, scientific approaches to its study and the potential for further spread are revealed. The findings of the content analysis are supplemented by the results of narrative interviews with entrepreneurs revealing the degree of their understanding of the essence of family entrepreneurship, its strengths, and weaknesses, risks, and potential, the attitude of entrepreneurs to increasing economic activity of family members. The assessment of factors hindering the development of family entrepreneurship, its prospects, and expectations of forms of government assistance to this process is provided. The social potential of family entrepreneurship, its educational role in the formation of children’s labor skills, and intergenerational continuity of family business are emphasized in the research.
Highlights
Entrepreneurship is a relatively new subject of sociological study, which is increasingly attracting the attention of sociologists, economists, psychologists, and lawyers in the context of the development of an inclusive economy and the formation of a new gender order in the world
From the perspective of the social gender approach family entrepreneurship can be studied in four trajectories: as a social phenomenon, as a type of collective labor activity, as a type of group economic behavior, and as a form of child labor education
Problematic situation lies in a social contradiction that has developed between the interest of families in ensuring their employment, increasing their income and quality of life, on the one hand, and the lack of necessary support from the state, hindering the inclusion of families in entrepreneurial activities, as well as of knowledge of social practices of family entrepreneurship, on the other
Summary
Entrepreneurship is a relatively new subject of sociological study, which is increasingly attracting the attention of sociologists, economists, psychologists, and lawyers in the context of the development of an inclusive economy and the formation of a new gender order in the world. The family as a small group and workable collective, uniting representatives of two gender communities (male and female), of different ages and social experience, is considered as the subject of the action These gender groups may differ in dynamics and style of economic behavior but are united by common goals and objectives. From the perspective of the social gender approach family entrepreneurship can be studied in four trajectories: as a social phenomenon, as a type of collective labor activity, as a type of group economic behavior, and as a form of child labor education. Both objective and subjective factors contribute to the expansion of family entrepreneurship [6]. Among the subjective are the positive experience of integrating women in business, accumulated over the previous decades
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