Abstract
This study follows a novel approach to analysing neoliberal conditions in Japanese society, focusing on knowledge transmission in family education based on an analysis of Japanese childrearing media. Applying Basil Bernstein's framework of pedagogic discourse and symbolic control, we examine parental strategies by performing a discourse analysis with critical implications. Our findings also reveal the childrearing strategies practised in late modernity in Japan, and which emphasise family responsibility in neoliberalism.
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