Abstract
Guided by theorizing on family communication patterns (FCP) and Moschis’ (1985) consumer socialization model, this study investigated the way FCP contributed to emerging adults’ (n = 343) consumer skills, preferences, and attitudes. A mediated moderation regression revealed that FCP were significant predictors of emerging adults’ perceptions of their parents’ influence over their consumer skills, preferences, and attitudes. Results also indicated that parents who exhibited higher conversation and conformity orientation had more influence on their emerging adult children’s consumer behaviors. Further, the influence of parental communication on emerging adult consumer skills was mediated by emerging adults’ consumer preferences and attitudes.
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