Abstract
Innovation is a trending topic in many disciplines but has a particular focus when it is studied in family businesses (FBs) due to their unique behavior in decision-making. Moreover, there is a gap in research on how these family businesses overcome economic crises by applying innovation. The main purpose of this paper is to provide empirical insight regarding this gap in an understudied sector, such as the Jewelry retail sector. This research was conducted in five cases, taken as examples of what these companies did, in terms of innovation, to overcome the COVID-19 crisis situation. This was considered sufficient, given the homogeneous structure of the sector and the exploratory nature of the research. The results revealed that different strategies caused them to obtain different results and clearly showed that FBs that used innovation during the crisis had better financial results. This paper contributes to the understanding of how FBs overcome economic crises by applying innovation. The implications for this type of business are also included.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
