Abstract

Socially responsible investment (SRI) is attracting increasing interest worldwide and is also an excellent strategy for the future. Although SRI is present in emerging markets, very few studies to date have examined its reach within these markets and familiarity of investors with this concept. In our study we surveyed 300 Algerian investors in order to investigate reasons why SRI in Algeria is still low. The objective of this research is to analyze and put light on what are the reasons behind investors’ choice of investments toward or against SRI and to provide some recommendations helping to promote SRI in Algeria. The results based on the questionnaire survey demonstrate that SRI is still not-known to lots of Algerian investors. It is also found that financial institutions and advisors have a positive impact by bringing SRI concept closer to investors. Also, accrediting SRI products by public authorities influence massively the orientation of investors toward the SRI.

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