Abstract
Falun Dafa entered Malaysia in the mid-1990s as a spiritual movement for the mind-and-body development market that attracts middle-class consumption-oriented Malaysians. Its self-presentation as a New Age product tends to obscure its connections with Chinese popular religion. The movement’s similar profile to other Chinese sectarian groups is accompanied by claims to absolute difference from these groups. Development of Falun Dafa during the phase of persecution and exile since 1999 has involved an ongoing encounter with new symbols and signs. The symbols of human rights, democracy and salvation are transacted with the Western media and the signs of New Age lifestyle products. These address identity needs within the diverse Malaysian Chinese community.
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