Abstract
A false dilemma is created when options are presented in an “either/or” context when in fact there is at least one additional alternative. Unfortunately, most building energy management programs are built upon a false dilemma that limits the value they can deliver. I refer to the distinction between energy projects—capital investments made for the express purpose of reducing energy cost and carbon footprint, and what I will call infrastructure projects—capital investments undertaken to reduce business risk (i.e., maintain business continuity) by replacing the old and dilapidated building assets most likely to fail. This article will explore why this false dilemma exists and how it limits the energy savings achievable through capital investment. The article will then present an alternative approach that, when properly implemented, can increase the savings energy capital investment programs can deliver and produce other organizational benefits.
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