Abstract
This study aims to find out the influence of the quality of services, people, processes and physical evidence on the decision to purchase mining services by PT Berau Coal to PT BUMA. In this study, data collection was carried out through survey methods by distributing questionnaires to respondents within the company organization PT Berau Coal starting from the position of supervisor /engineer to general manager. The number of samples taken in this study was 50 people. Thetechnique sampling used in this study is Simple Random Sampling. Data analysis method uses multiple regression analysis with SPSS 23.0. The results of data processing show that the variable quality of services, people, processes and physical evidence affect the decision to purchase mining services. Parameters for testing the effect of service quality on service purchasing decisions show a t value of 3.191 (sig = 0.003), the influence of people on the decision to purchase services shows a t value of 2.341 (sig = 0.024), the effect of the process on the decision to purchase services shows a t value of 2.400 ( sig = 0.021), and the effect of physical evidence on the decision to purchase services shows a t value of 2.797 (sig = 0.008).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.