Faktori razvoja menadžment konsaltinga u Srbiji

Abstract

This paper explores management consulting in Serbia, which is analysed using the factors of its development. The most important drivers of the consulting market development in Central and South-Eastern Europe are the privatization and reorganization of state enterprises, the enlargement of the EU to the eastern region and the liberalization of national markets. The main goal of the research is to determine the most important factors in the development of management consulting in Serbia. Management consulting is in fact the result of managers' need for integrated and complex business information. The basic idea of this paper was to investigate in the empirical way the influence of certain factors on the development of management consulting in Serbia. Empirical research was carried out by gathering relevant data on a sample of 150 consulting organizations in Serbia. The target group of the research is the management consultants who are included in the sample. The research by survey was conducted by telephone surveys and direct interviews. Factor analysis was used for singling out the factors that influence the development of management consulting in Serbia. Factor analysis has shown that the three most important factors in the development of management consulting in Serbia are: managerial capabilities and skills, project activities and transformation of enterprises and markets. The aim of this paper is to point out key factors in the development of management consulting in Serbia, inform economic stakeholders about the importance of management consulting and the ways how to use it.