Abstract
The Internet is an electronic means, which can be used for various activities, such as: communication, research, or other business transactions. Internet technology connects thousands of individual computer networks and organizations, worldwide. There are at least six reasons why internet technology is so popular. The six reasons are: the internet has wide connectivity and range, can reduce communication costs, lower transaction costs, can reduce agency costs, interactive, flexible, easy, and have the ability to distribute knowledge more quickly. Online shopping is more interesting with the ever-expanding Internet deployment, at this time. The study looked at whether: risk factors, benefit perceptions, perceptions of ease of use, and reputation perceptions affect consumer confidence in online shopping, as well as to know whether trust affects the willingness to shop online. Population and sample research, is elementary school teacher (SD) in Bantul regency. Data analysis in this research is done by SEM (Structural Equation Model). Respondents were 150 respondents. Perceptions of social trust, perception of benefits, perceptions of ease of use have a positive effect on trust. Risk perception has a negative relationship to trust. Perception of reputation has no positive effect on trust. Trust positively affects the willingness to buy online.
Highlights
Internet merupakan sarana elektronik yang dapat dipergunakan untuk berbagai aktivitas seperti komunikasi, riset, maupun transaksi bisnis lainnya
which can be used for various activities
Online shopping is more interesting with the ever-expanding Internet deployment
Summary
Internet merupakan sarana elektronik yang dapat dipergunakan untuk berbagai aktivitas seperti komunikasi, riset, maupun transaksi bisnis lainnya. Adapun sampel dari penelitiannya adalah individu yang pernah melakukan maupun yang baru berniat melakukan online shopping di daerah Yogyakarta dan Jawa Tengah. Hasil dari penelitian yang dilakukan oleh Mardhianestry (2011) menunjukkan bahwa: kepercayaan sosial berpengaruh positif terhadap kepercayaan orang untuk mengakses online shopping; resiko tidak mempengaruhi kepercayaan konsumen dalam menggunakan system online shopping; manfaat yang didapat tidak akan mempengaruhi kepercayaan masyarakat terhadap online shopping; persepsi kemudahan penggunaan berpengaruh positif terhadap persepsi manfaat; persepsi kemudahan tidak terbukti berpengaruh positif terhadap kepercayaan; persepsi reputasi tidak terbukti berpengaruh positif terhadap kepercayaan; kepercayaan berpengaruh positif terhadap sikap; kepercayaan tidak terbukti berpengaruh positif terhadap kesediaan membeli; sikap positif terhadap online shopping akan memungkinkan konsumen melakukan transaksi online shopping. Perbedaan penelitian ini dengan penelitian yang dilakukan oleh Mardhianestry (2011) adalah penelitian ini menggunakan populasi dan sampel Guru Sekolah Dasar (SD) di Kabupaten Bantul. Berdasarkan uraian di atas, penulis mengambil judul: “Faktor–faktor yang Mempengaruhi Kesediaan Berbelanja Secara Online pada Guru Sekolah Dasar (SD) Kabupaten Bantul“
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