FAKTOR YANG MEMPENGARUHI PELANGGARAN ETIKA BISNIS

Abstract

The background of this research news on the violation of business ethics, especially the circulation of rotten eggs is rampant in almost all parts of Indonesia. This news is more interesting because researchers also found that the sale of eggs broken for consumption in one of the stalls in the traditional market in the town of Kediri the biggest buyers are businessmen culinary / food. The purpose of this study was to answer the problem formulation: (1) How is the sale of eggs broken / not fit for consumption rated according to the theory of ethics ?; and (2) What factors are driving sales of eggs broken / not suitable for consumption. This type of research is descriptive because it tried to describe the view of ethical theory on the sale of eggs broken / not worth taking to find the factors that drive the behavior of these sales. The approach used is qualitative data collection techniques of direct interviews with the seller, observation, and literature study. The collected data is organized, reduced, analyzed and translated so that it can be drawn conclusions. The results of this study can be concluded that the sale of eggs broken for consumption is contrary to the theory of utilitarianism, deontology, and the theory of rights, and violating the principle of honesty, openness, and mutual benefit. The driving factors for such violations are (1) the character (the seller does not want to be responsible in order to minimize losses), (2) lack of capital and knowledge (the seller said he did not know about the laws of consumer protection and the danger of the eggs were flawed and scared many broken egg will makes losses and working capital deficiency), and (3) lack of control authorities (the seller expects no socialization of the danger of the eggs were broken / defective and dissemination of consumer protection laws because it had never been there) Keyword: business ethics, circulation egg damage, theory of ethics