Faktor-Faktor yang Mempengaruhi Minat Pengguna Platform Digital dalam Membayar ZIS pada Masyarakat (Studi pada Muzaki Kabupaten Sragen)

Abstract

This study aims to determine the factors that influence the interest of Sragen Regency muzaki in paying ZIS through digital platform. In this study using a quantitative approach method, the type of data used is primary data obtained from respondents’ answers to questionnaires in the form of paper suveys and online surveys, while the data analysis techniques used in supporting this research use the IBM SPSS 26 programme. Respondents in this study were muzaki who had made transactions using digital platform in paying ZIS. The findings in this study indicate that partially literacy, religiosity, and convenience factors have a significant effect, while partially trust and security factors do not have a significant effect. However, simultaneously the factors of literacy, religiosity, trust, convenience and security togerther have an influence on the interest of Sragen Regency muzaki in paying ZIS through digital platform. The implication of this research in the development of science is to contribute literature regarding the factors that influence the interest of Sragen Regency muzaki in channeling ZIS through digital platform. In addition, the results of this study can be used as a reference for web creators who have digital platform to channel ZIS so that their security is further enhance so that users trust and want to channel their funds online.