Abstract
The research findings and discussions indicate that advertising and social network service content have a positive impact on customer engagement and brand trust. Additionally, customer engagement also positively influences brand trust and brand loyalty. Thus, advertising, social network service content, and customer engagement are important precursor factors in building brand trust, which in turn affects brand loyalty. This highlights the importance of addressing and managing these aspects in marketing strategies to achieve long-term goals in building and maintaining customer loyalty. Keywords: Antecedent Factors, Brand Trust and Brand Loyalty of Fast Food Restaurants.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: BUDGETING : Journal of Business, Management and Accounting
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
