Abstract
This chapter shares research findings from a participatory action research study conducted with Rooibos tea farmers at a time of market crisis and against a backdrop of systemic scarcity. It weaves a broader analysis of the racialized political economy informing the Rooibos tea sector with a cultural history of a marginalized yet heritage rich people who are producing Rooibos tea in the Indigenous way of their ancestors at the geographic origin of this culturally important product.
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