Abstract
The fascination and thrill of arts festivals relates to their capacity to host the unexpected, surprising and new. The economic model of novelty bundling markets presents a rare attempt to account for the potential impact of festivals on innovation. Its cognitive conception of festivals as sites of economic evolution offers a point of departure for this paper. The economic model is criticised and further developed, especially in two respects, drawing on sociological studies on science, technology and society and on empirical data from two cases of innovatively used lighting technology in festivals. First, it is argued that festivals offer a fair space for the simultaneous discovery, display and valorisation of the new that is produced by performers, curators and audiences, and by innovators, intermediaries and consumers alike. Secondly, the production and consumption of newness in festivals is linked to the specific way in which their socio-material setting facilitates what has been termed framing and overflowing of cognitive formats. Finally, the analysis sheds new light not only on the innovative impact of festivals but also on the scholarly reserve to engage with this field of research.
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