Fading—A new technique in the treatment of phobias

Abstract

Phobias have been subject to more research by behavior therapists than any other psychiatric disorder. In 1975 Marks described more than 20 different techniques that have been developed for or used in the treatment of phobias. The technique to be described in this paper—fading—was first used by Barlow and Agras (1973) as an alternative to aversive techniques for homosexuals. Originally the technique was designed to change the stimulus control of sexual responsiveness by introducing or “fading in” heterosexual stimuli during periods of sexual arousal elicted by homosexual stimuli. One purpose of the single-case studies presented here was to explore the possibility of achieving a similar result with phobic clients. In other words, the aim was to create a state of calmness and positive sensations in the client and then to gradually “fade in” phobic stimuli. The hypothesis was that the stimulus control of anxiety exerted by the phobic stimuli would decrease and finally be extinguished due to the antagonistic effects of observing and imagining positive scenes. A second purpose of this application of fading was to develop a technique for reducing phobic anxiety which could give more control to the client than is the case in, for example, systematic desensitization.