Abstract
Yamaha Motor Co. Ltd., founded in 1955, is representative of global Japanese companies with factories worldwide that deliver a wide variety of products meeting customer needs. It employs 51,000 working on product lines including motorcycles, scooters, hybrid (power-assisted) bicycles, snowmobiles, boats, outboard motors, yachts, water vehicles, diesel engines, automobile engines, surface mounters for electronic parts, industrial robots, industrial unmanned helicopters, and electric wheelchairs. The December accounting term for fiscal 2007 showed unconsolidated sales of 799.2 billion yen and consolidated sales of 1,756.7 billion yen. The percentage of sales by product was 60.1% for motorcycles, 16.4% for marine use, 15.2% for special equipment, and 8.3% for others in the same fiscal year. The percentage of sales by region was 35.2% for the United States, 23.9% for Europe, 17.6% for Japan, 9.3% for Asia, and 14.0% for others. In the 21st century, Yamaha holds the basic philosophy of creating values and profits for sustainable growth and offering new excitement and a more fulfilling life for people worldwide.
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