FACTORS WHICH DETERMINE POPULATION BEHAVIOR STRATEGIES IN THE SPHERE OF HEALTH PROTECTION (SOCIOLOGICAL ANALYSIS)

Abstract

Purpose of the study: The study aims to identify factors that influence the formation of population behavior strategies in the sphere of health protection.
 Methodology: A sociological study in the form of a questionnaire-based survey (25 questions, 118 investigated characteristics) was conducted. We used Microsoft Excel (2010) and SPSS STATISTICS for the processing of empirical data. Mean values ​​and standard deviations were calculated. Contingency tables and correlation analysis were applied.
 Main Findings: The results of the study showed low activity among respondents in maintaining and improving their health, due to factors such as lack of medical awareness and legal medical literacy, misunderstanding of health risks, and lack of trust in medical care. Gender peculiarities were revealed. The dependence of forming population behavior strategies in the sphere of health on age, social status and income was established.
 Applications of this study: The results of this study can be used by social institutions that implement public policy in the sphere of public health preservation and promotion. The article will be useful for experts in the sociology of the health sphere.
 The novelty of the study: The analysis of the Khabarovsk city population behavior in the sphere of health protection was done based on empirical research. We studied population behavior strategies, which are based on certain self-preservation actions as well as on various socio-demographic groups of the population. We identified factors that influence the formation of these strategies.