Abstract
Purpose: This paper is to present an in-depth interview as a tool for identifying factors conducive to changing a business model in start-ups. The first part of the paper deals with the issues related to defining a business model, examples of its components, as well as drivers of change. The second part of the paper presents the advantages of qualitative research in studying the problems involved in a business model and includes the author’s proposal for an original structured interview form aimed at identifying drivers of change in the business model. Design/methodology/approach: These topics are discussed based on the literature review. Findings: A properly constructed structured interview appears to be an effective tool to collect qualitative data on the factors influencing the business model change from the management level, because the people who make decisions in an organization are the best source of information on strategy and business model. Originality/value: This paper proposes a research tool which is a structured interview consisting of 5 sections, sample questions for each section are presented to identify the factors affecting the change of business model.
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