Abstract
Rapid scaling of adopting the Internet of Things (IoT) technology has been widely seen in several application in retail industry. Developing such technology has been well investigated in the literature; however, few studies have explored the impacts of determinants on its adoption in the retail in-store scenario. This paper aims to investigate the factors influencing the intention to use IoT services at retail stores among Vietnamese students with a research framework developed from the extended United Theory of Acceptance and Use of Technology model that features informational-based readiness. The findings reveal that Performance Expectancy has the strongest impact and Financial Cost is the key barrier to the IoT behavioral intention. This research contributed to the existing knowledge by investigating the factors that influence the student’s intention to use the IoT services at the retail stores in such developing country – Vietnam. Based on the findings of our study, IoT adoption might be an effective method to improve the retail shopping experience. Keywords: Internet of Things, Extended UTAUT model, Informational-based readiness
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