Abstract
This study was aim to understand the influence of adoption factors on the intention of adopting an innovation (Halal Logistics) among Malaysian Halal SMEs. This research employed a quantitative research design using survey research method. Four objectives were established. The first is to formulate a model that identifies the influence of adoption factors on innovation (Halal Logistics) adoption intention among Malaysian Halal SMEs. This was achieved through literature reviews and preliminary study. Five halal compliant logistics service providers (LSPs) were contacted through phone and email correspondences. Seven research hypotheses were derived and seven factors that influenced the innovation (Halal Logistics) adoption intention were identified: the presence of familiarity with innovation, status characteristics, position in social network as internal factors as well as benefit, geographical setting, societal culture and political condition as external factors. The second objective is to develop an instrument that can be used to measure the influence of adoption factors on adoption intention among Halal SMEs.
Highlights
1.1 Problem BackgroundThis study tries to explore the factors that influence the adoption of halal logistics services among small medium enterprise (SMEs)
The outcome of this study is to identify the internal and external factors that influence the decision on adopting halal logistics service (HLS) among SMEs
In order to come out with the model that is suitable to the variables that are studied (SMEs Intention to Adopt Halal Logistics), a pilot survey has been conducted to verify and finalize the research model that lead to the development of the research hypotheses
Summary
This study tries to explore the factors that influence the adoption of halal logistics services among small medium enterprise (SMEs). According to Sungkar et al (2008), Halal integrity means that the halal product are being sourced, produced, stored and distributed in the manner coherent with the Islamic values, where these are in line with the modern and universal values such as high quality and safety, hygienically produced with respect for animal welfare and fairly traded. This posit that, in order for the integrity of halal food is maintained, SMEs need to ensure that the production or manufactured of the food is accordance to halal standard but the handling of the halal product throughout the halal food supply chain is complied to halal standard and guideline.
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