Abstract
The worsening environmental issues have called for more thoroughgoing technological, institutional and social transformations taking place in the world. Green industry is seen as one of them. Investments and research development in green technology and green products are remedial actions to reduce environmental deterioration. The objective of this paper is to examine the factors that influence green purchase behavior among young consumers. A total sample of 204 green product users was collected through self-administrative questionnaires in Melaka, Malaysia. The results show that environmental concern, social influence and government and industry role are three independent variables that have relationship with green purchase behavior among consumers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
