Factors that Influence Consumers in Buying Processed Skipjack Products of the Moengko Marine Light Business

Abstract

This study aims to determine the factors that influence consumers in choosing to buy processed skipjack business products Cahaya Bahari Moengko. The method used in this research is an interview by interviewing 30 consumers who buy Cahaya Bahari Moengko business products. Sampling was done by purposive sampling method with criteria determined by the researcher. The results showed that of the 30 respondents making purchasing decisions for MSME products, Cahaya Bahari Moengkoa's business was a product quality factor of 87% and a business location factor of sales activities of 50% while the price factor did not influence respondents in making purchasing decisions for MSME products for Cahaya Bahari Moengko Business.