Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia

Abstract

This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to attract the consumer to purchase fresh packaged food. In this article, the quantitative method was applied by categorical regression which resulted in two models based on the consumption of fresh packaged food and the quantity purchased of the product.