Abstract
Seafarer profession is proved to be a one of the most lucrative employment that is coupled with much of adventure too. However, it has become a serious problem in today’s context that certain categories of seafaring cannot join ships after completion of primary training at college. This situation has deteriorated the demand for MET by the younger generation on one hand while the quality s of applicants also declined. In other words the MET institute are compelled to be very flexible in selection criteria. As a result MET institutes are keen to understand the factors that determine the students’ choice of MET institute with special reference to seafaring officers. The study has been conducted by obtaining empirical data and the finding may be quite helpful for MET institutes. The study explored 8 key components that is rooted in 3 fundamental strategic areas, the key components are credibility, procedures, benefits, facilities offered by the institute, the location, student’s characteristics, opinion of other people and Marketing.
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