Abstract
This study investigated on factors that affect the university financial sustainability, a case of a private University in Zimbabwe. The study employed a qualitative approach and used triangulation of data to ensure acceptable reliability. Methodological triangulation was done by using two methods: interview and a focus group discussion. The interviews were conducted with three lecturers and the focus group was composed of several senior students from different faculties. Three major themes emerged namely, adaptation, customer service and revenue streams. Findings show that the university needs to be adaptive, have good customer care and increase revenue streams in order to be financially sustainable.
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