Factors that Affect Advertising Effectiveness: The Publication Time Might Influence the Specific Type of Advertisement

Abstract

In this article, the research analyzed the different emotions that different times of the year bring to consumers to analyze the best time to place advertisements to gain maximum benefit. In the process of this research, there is a questionnaire asking people about their emotions, consumer impulses, and other results when they see an advert at different times of the year. to find out which types of products matched best at different times of the year. As a result, it was found that major events, weather, etc. at different times of the year produced different factors that led to changes in consumer sentiment and therefore consumer desire. With the help of this article, the influence of environmental and temporal factors in the placement of advertisements can be reduced, and in subsequent studies on the effectiveness of advertising, the findings of this article can be used to control for different temporal variables to more accurately document the research data.