Abstract
A survey of low‐income mothers of children enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) was conducted to identify barriers and other factors influencing the frequency of fruits and vegetables served to children and consumed by the mother. Barriers related to adults not liking a wide variety of fruits or vegetables and adults' lack of interest in trying new fruits or vegetables significantly related to mothers serving and consuming fruits and vegetables less frequently. Cost and convenience barriers related more negatively to mothers' own intakes than to what they served to children. Fruit and vegetable intakes were lower among mothers reporting indicators of household food insecurity. Recommendations for WIC nutrition education are discussed.
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