Abstract
Over the years, information technology has been so advanced and it is making human life easier and better day by day. Even the world also depends on the information technology regardless of young or old generation. With this progression, information technology has expanded into e-commerce where the business is taking place nowadays. As this culture or pattern is increasing towards adoption of technology, it is important to identify the factors promoting digital transaction through adoption of NFC technology. Near Field Communication, abbreviated as NFC is a form of contactless communication between devices like smartphone or tablets. Since the usage of smartphone and tablets are increasing in Malaysia, this services provides better connecting towards the digital transaction. Thus, several factors such as consumer expectation, convenience, website design, transaction payment security, and lastly seller's reputation is considered. Hence, the main aim of this research is to investigate the factors promoting digital transaction through adoption of NFC technology.
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