Abstract
Mobile wallets are novel and is commanding attention globally as an alternative means of payment. As far as any technology is concerned, continued usage of the system is far more important than its initial adoption, on which prior literature has concentrated upon. The purpose of this study is to examine the factors that predict a mobile wallet user’s usage continuance intention. The study, based on a valence framework, analyses the effect of the various dimensions of valence, namely the effect of positive valence (hedonic value, utilitarian value, monetary value and social value) and negative valence (perceived risk) on the usage continuance intention of mobile wallet users in Kerala. Data was collected from 134 participants through a self-administered online questionnaire, and variance based PLS-SEM was used for analysis. The results of the study indicate that both positive and negative valence significantly predicted the usage continuance intention.
Highlights
The advancement in technology has brought in changes as to how people shop and pay for their purchases
It began with the initial screening of the data, following which the data was checked for normality using the descriptive statistics
The results obtained from all these analyses are elaborated below
Summary
The advancement in technology has brought in changes as to how people shop and pay for their purchases. With the internet penetration increasing in India, combined with the tremendous surge in the usage of smart phones, people, the millennials, are transforming the way payments are made. The mobile wallet is fairly a recent phenomenon which has gained a lot of popularity with the wide spread use of smart phones. A lot of technological advancements are happening in related fields like mobile commerce and this definitely has increased the scope of the mobile wallets (Au & Kauffman, 2008). Many of the technological companies like Google, Apple and Samsung, realizing the new business opportunity brought about by the penetration of smart phones and data services, have introduced their own payment platforms to enable users to seamlessly transact in the online environment. According to Merritt (2011), new payment methods like the mobile wallets have substantially grown in popularity across the world during the last decade
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