Abstract
Digital photography has become a trending tool in every part of communication in social media. Every photograph contains its meaning and story. This recent study was focusing on profile pictures among Instagram users. Moreover, this study was aiming at investigating the factors of selecting photographic image as an Instagram’s profile picture. Therefore, a qualitative research method was applied to find out the accurate factor. The technique of collecting data was Focus Group Discussion (FGD) technique by using Uses & Gratification Theory. The participants of this current study were 10 tertiary students. As a result, the finding reveals that there were 5 factors of selecting photographic image as an Instagram profile picture but the main factor was the image that shows self-portrait and lifestyle status.
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