Factors of Programme Choice in Public Television: a national survey

Abstract

ABSTRACT The differing audience objectives of public and commercial television in the United States pose significant issues relative to how programmes are chosen for broadcast. Factors which influence the selection of programmes on public television (the chief broadcast outlet of educational programmes in America) warrant the scrutiny of media scholars, for such factors may prove influential in determining the nature of broadcast educational programmes. A survey of US public television programmers, conducted to examine factors perceived as important in making programme decisions, identified 11 factors, but about 70% of the total variance was explained by the first five factors: (1) audience measures, (2) personal feedback, (3) programme strategy, (4) station resources and (5) intuition. The audience measure factor explained the largest proportion of the variance (30%). Several factors were comparable with those used in an earlier study of commercial TV programme decision‐making. The findings suggest that ...