Factors of Local Community Participation in Tourism-Related Business in Kuala Terengganu, Malaysia

Abstract

Tourism development has enabled the involvement of local communities, particularly in tourism-related business. Community involvement can improve the socio-economic status of the locals, especially in removing them from the clutches of poverty. Recognizing the importance of community involvement, this study attempts to measure the level of local participation in tourism-related business and identify the factors that stimulate community involvement in tourism-related business. A quantitative method of survey questionnaire was employed for data collection on the tourism-related micro and small enterprises in Kuala Terengganu. The study employed a purposive sampling method, obtaining responses from 113 tourism-related businesses across various categories, including accommodation, amenities, attractions, accessibility, and activities. The study used descriptive analysis, multiple regression and mean analysis. The result of the study reveals a high level of local community participation in tourism-related business in Kuala Terengganu, and encouragement from family was found as the most significant factor for participation. This study contributes to the body of knowledge on tourism-related business in suburban areas. The findings of the study will be useful for the tourism and authority stakeholders in the planning to promote participation of the local community in the tourism industry through involvement in business.