Abstract
In small and medium-sized businesses, the vast majority of the entire officially employed able-bodied population of the country is employed.
 The number of employed people, small and medium enterprises, external factors have a significant influence, which depend on measures implemented by state authorities to stimulate the development of small and medium-sized businesses in the country.
 In the scientific literature of different countries there are works based on the study of similar problems by conducting a survey among representatives of small and medium enterprises.
 The imperfection of existing state supportive programs and the development of small and medium-sized businesses necessitates an urgent need to analyze their compliance with modern market conditions.
 The study includes an analysis of the impact of various external factors on the number of employees in the small and medium-sized business.
 A significant number of negative factors of influence on small and medium-sized businesses indicated in the state support and development programs do not really have a significant impact on the efficiency of the activities of such entities.The views of representatives of small and medium-sized businesses and state bodies do not coincide with the main problems of activity.
 In order to increase the number of employed in small and medium-sized businesses, it is proposed to shift the emphasis of state support and development programs to the established key factors of influence.
Highlights
In order to increase the number of employed in small and medium-sized businesses, it is proposed to shift the emphasis of state support and development programs to the established key factors of influence
In our research we carried out importance assessment for business of the reasons interfering development of small and medium-sized businesses (SMBs) which are solved at the level of the Nation-wide development program of a small and average entrepreneurship for 2014 — 2024 and Strategies of development for a small and average entrepreneurship in Ukraine until 2020.To each problem allocated in strategy it was picked up indicators of results of national survey of representatives of SMBs till 2016 inclusive (USAID) which give their quantitative assessment.The results showed that the strategic objectives of business development in Ukraine were not met by the real expectations of the SMBs representatives
Ukraine implements many programs of the European Union, the World Bank and other international institutions aimed to the development of entrepreneurship.The positive result of their implementation is the introduction of key indicators of the business climate.One of these indicators is «Doing Business» — a r ating of ease of doing business, which allows to determine quality of the regulations of entrepreneurship, which increase or restrict business activity.The World Bank has calculated this index since 2003 in 190 countries according to criteria such as the ease of opening a new business, obtaining a building permit, registering property, receiving a loan, paying taxes, etc
Summary
In order to increase the number of employed in small and medium-sized businesses, it is proposed to shift the emphasis of state support and development programs to the established key factors of influence. В. кандидат економічних наук, доцент, доцент кафедри обліку і аудиту, Сидоренко Р. В. кандидат економічних наук, доцент, доцент кафедри обліку і аудиту, Бродська І. І. кандидат економічних наук, доцент, доцент кафедри обліку і аудиту, ФАКТОРИ ВПЛИВУ НА ЗАЙНЯТІСТЬ В МАЛОМУ І СЕРЕДНЬОМУ БІЗНЕСІ В УКРАЇНІ. Недосконалість чинних державних програм підтримки та розвитку малого і середнього бізнесу зумовлює нагальну потребу в аналізі їхньої відповідності сучасним ринковим умовам. Проведене дослідження включає аналіз впливу різних зовнішніх факторів на чисельність зайнятих у малому і середньому бізнесі. Що значна кількість негативних факторів впливу на малий і середній бізнес, які зазначені в державних програмах підтримки та розвитку, насправді не мають суттєвого впливу на ефективність діяльності таких суб’єктів господарювання. З метою збільшення чисельності зайнятих у малому і середньому бізнесі пропонуємо перенести акцент програм державної підтримки і розвитку на встановлені нами основні фактори впливу. Ключові слова: малий і середній бізнес, зайнятість, державні програми підтримки, фактори впливу, факторний аналіз, інновації, інноваційний підхід
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