Abstract
The article presents an analysis of the external and internal environment of children's sports schools in rural areas in the form of a SWOT matrix. Children's sports schools in rural areas are distinguished by a huge set of sports disciplines, many their own facilities and a low pricing policy. Among the most significant disadvantages are the lack of active promotion of schools and a small percentage of paid services compared to budget ones. To improve the situation of children's sports schools in rural areas, it is proposed to create a promotion program that will help increase the number of students and affect the growth of the organization's income.
Highlights
Sports organization a legal entity, regardless of its organizational and legal form, carrying out activities in the field of physical culture and sports as the main activity
Children's sports schools in rural areas are distinguished by a huge set of sports disciplines, many their own facilities and a low pricing policy
To improve the situation of children's sports schools in rural areas, it is proposed to create a promotion program that will help increase the number of students and affect the growth of the organization's income
Summary
Sports organization a legal entity, regardless of its organizational and legal form, carrying out activities in the field of physical culture and sports as the main activity. The goal of the effective management of the state physical education and sports organization is a constant desire to meet the needs and sports interests of various categories of the population in physical education and sports services. This goal is only possible based on a comprehensive assessment of customer satisfaction. One of the types of physical education and sports organizations are children's sports schools Such organizations are municipal budgetary educational institutions whose main goal is the implementation of educational activities on additional general educational programs for children under 18 years of age and the implementation of services in the interests of the individual, society, and the state
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