Abstract
The study sought to explore the factors motivating parents toward private schools for their children's admission. The objectives of the study were to identify the factors associated with physical facilities motivating parents toward private schools and to find out the factors associated with instructional practices motivating parents toward private schools. All the parents of class 9th students studying in 239 private schools at Swabi comprise the population of the study. Out of the total population, 100 educated parents were purposively selected from 10 private schools. 10 parents from each school were selected through a purposive sampling technique. A close-ended questionnaire containing 12 items on the Likert scale was used as a tool for gathering information. The collected data was analyzed by using the percentage as a statistical tool. The findings of the study concluded that the majority of the participants agreed that the availability of required physical facilities motivates us toward private schools for our children's admission. Most of the subjects agreed that the availability of updated Laboratories motivates us toward private schools for our children's admission. A great number of parents agreed that functional Libraries motivate us toward private schools for our children's admission.
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