Factors Influencing Young People's Intention toward Municipal Solid Waste Sorting.

Abstract

With the rapid growth of urban economy and population in China, the output of municipal solid waste (MSW) has dramatically increased becoming a constant threat to residents’ living environment and health. The classification intention of residents plays a pivotal role in solving the problem of MSW disposal. While numerous studies have examined the classification behavior of MSW from the perspective of ordinary residents and households, few studies have attempted to understand young people’s sorting intention. The novelty of this research is to explore the determinants that affect young people’s intention toward municipal solid waste sorting (MSWS) by extending the predictive factors of environmental concern and personal moral obligation into the theory of planned behavior (TPB). A sample of 524 young respondents from Hebei Province in China were used to conduct a structural equation model (SEM) validation. The empirical results revealed that, according to the rankings of significance, personal moral obligation, perceived behavioral control, and subjective norm had positive influences on young people’s intention toward MSWS, while attitude and environmental concern did not. Furthermore, the multi-group comparison showed that, compared with the male and rural group, the intention of female and urban respondents to classify MSW was not affected by subjective norms. Some targeted managerial implications were ultimately proposed to promote young people’s intention toward MSWS. This study contributes to the existing knowledge system of MSWS by revealing the classification intention of young people as a group. The findings and implications provide the government with useful insights for encouraging young people to actively participate in MSWS.