Factors Influencing Trade Area Activity in the Great Basin Area

Thomas R Harris,George Ebai

doi:10.52324/001c.8944

Abstract

Proper assessment of rural retail sector activity would yield effective and targeted retail extension/outreach programs. Pull factors assess a local retail sector’s ability to meet local retail demands and to capture outside trade. If the local retail sector’s pull factor vaiue is above the threshold value of one, the local retail sector is capturing local and non-local retail demands. Tobit estimation procedures were used for eight retail sectors to determine factors which influence the capture of local and non-local retail demands. These significant factors were derived and discussed as elements to be implemented into future retail extension/outreach programs.

Highlights

Industrial recruitment and retail sector revitalization continue to be the two most common economic development strategies employed by communities (Daniels 1989)
The extension service of the USDA has targeted programs to increase the viability of rural retail sectors as a national program priority
The focus on rural retail sector development has increased with USDA Extension focusing on formulation and development of rural retail extension education and outreach programs

Summary

Introduction

Industrial recruitment and retail sector revitalization continue to be the two most common economic development strategies employed by communities (Daniels 1989). One such strategy is for a community to improve its ability to capture local retail expenditures. Economists and planners have conducted research and outreach programs across the nation to help local economic development practitioners adequately address problems in their local retail sector.. The extension service of the USDA has targeted programs to increase the viability of rural retail sectors as a national program priority.. A successful outreach program focuses on improving the capture of local retail demands. To develop such a strategy, information from an analysis oflocal retail sales potential and its capture is required. Sales retention is an indirect measure of locally available goods and services assuming local people would buy locally if the product or service was available and competitively priced

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Conclusion