Abstract
Non-market techniques such as Travel Cost Method (TCM) and Contingent Valuation Method (CVM) are commonly used to estimate the economic benefits of outdoor recreation. This study applied the CVM, with Willingness to Pay (WTP) as the elicitation method, to investigate the pattern of willingness to pay among visitors of Taman Negara National Park (TNNP). In applying CVM, the respondents were asked on the maximum amount they were willing to pay to enter this park. Data were obtained using closed-ended questionnaires through interview. About 196 visitors were involved in the study. This study used multiple regressions (MR) to investigate factors that determine WTP for entrance permit in TNNP. This study found that the WTP was positively related to several important factors; and these factors include nationality, income, education and marital status. All these factors can help to explain the WTP for entrance permit at TNNP. Approach in determining WTP for entrance permit will help park authorities to be more financially self-sufficient. In addition, it will generate more income, and thus more efficiency in operating and maintaining the national parks.
Highlights
The most important recent issue for national parks is that of inappropriate entrance fees
Studies on Willingness to Pay (WTP) will provide some guidelines on pricing strategy and give extra information for park management decisions, especially on park pricing
The outcome of Multiple regression (MR) analysis in this study can be used as input in the planning process and some managerial policy implications The results of the study indicated that WTP for entrance permit influenced by visitors income, nationality, education level and marital status
Summary
The most important recent issue for national parks is that of inappropriate entrance fees. This creates several problems in parks; the most common is a lack of income generation. Sources of information such as knowledge of visitor profile, trip characteristics, and paying characteristics are important for any development plan at protected areas and national park. The purpose and scope of this study is to investigate factors that determine visitors’ willingness to pay using Contingent Valuation Method (CVM) at Taman Negara National Park (TNNP).
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