Abstract
This research developed a model for the creative industry of wayang kulit (shadow puppet) performances. It established factors influencing the success of wayang kulit shows. The study questioned whether (1) nature increases innovative behavior; (2) personality improves innovative behavior; (3) the ability to adopt innovative behavior increases business success; (4) age increases entrepreneurial success. A sample of 75 respondents from wayang kulit shows in three locations in Indonesia was used. The Partial Least Square (PLS) technique with WarpPLS 5.0 software was employed for data analysis. The results show that (a) individual traits influence innovative behavior; (b) an individual’s personality has no impact on innovative behavior; (c) innovative behavior influences the success of the show; and (d) old age lowers the success rate. This study provides empirical evidence that characteristics and behavior are factors that drive the success of wayang kulit shows. Additional testing was conducted to determine the level of audience satisfaction with the shows. Questionnaire results were obtained from 63 respondents. Testing focused on information, identity, interaction and entertainment.
 Keywords: creative industry, wayang kulit performance, Indonesia
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