Abstract
This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets.
Highlights
Micro, Small and Medium Enterprises (MSMEs) in Malaysia are regarded as a rapidly growing industry and which stimulate and contribute towards the national economic development objectives
The selection area was based on the following justifications: (1) Urban areas were selected according to the night market trading conducted in the urban areas of each district, (2) Agricultural areas were chosen based on the night market trading conducted in agricultural areas and rural areas in each district where the activities are focused on agriculture and (3), the fishery areas were opted according to the night market trading conducted in coastal areas where the majority of people carry out the activities related to fishing
The factors that influenced the sales performance of the night market traders were examined in this study
Summary
Small and Medium Enterprises (MSMEs) in Malaysia are regarded as a rapidly growing industry and which stimulate and contribute towards the national economic development objectives. This industry produces a variety of jobs that require skills and education, strengthen the family ties in the community, prevent the loss of population, attract expertise and investment in the community, and create lasting stability (Minoo & Charles, 2003). Under the 9MP, all MSMEs are encouraged to look ahead and make investments in innovative products, make use of recent technology, produce skillful workers and process products efficiently to ensure that the development of new products and services are continuant to compete in the global market
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