Abstract
Business-to-Business (B2B) electronic commerce plays a tremendous role in nurturing the growth of Small and Medium Enterprises (SMEs) in developed and developing countries. However, the growth of B2B e-commerce in developing nations remains at the early adoption stage. The purpose of this paper is to examine the factors that influence B2B e-commerce adoption in SMEs in a developing country. The current study employs the questionnaire survey technique to gather information from 245 manufacturing SMEs in Jordan. It uses Structural Equation Modeling (SEM) to investigate the different factors that affect the intention to adopt or continue using B2B e-commerce. The study reveals that compatibility and outsourcing IT support have significant effects on the intention to continue using B2B e-commerce in Jordanian manufacturing SMEs. The implications of the findings are discussed.
Highlights
Business-to-Business (B2B) electronic commerce is defined as the internet-enabled technologies which allow businesses to buy and promote products and offerings electronically and share value chain facts [1, 2]
A total number of 245 usable questionnaires were obtained from SMEs that have email or website and who intend to advance the level of utilization of B2B e-commerce technology
In the context of organizational factor, this study indicates that information intensity has no significant effect on the intention to continue using B2B e-commerce technology
Summary
Business-to-Business (B2B) electronic commerce is defined as the internet-enabled technologies which allow businesses to buy and promote products and offerings electronically and share value chain facts [1, 2]. E-commerce gains attention as it helps in achieving better prices, improved quality, and customer satisfaction with lower costs. This attention is growing as more facilities are introduced in the field [3]. Communication within the business has become faster and managing has become more efficient with the implementation of e-commerce technology [4]. Several studies have anticipated that B2B e-commerce will dominate the global economic system since it is considered as a significant determinant of the future increase of the economy [5]. Developed countries have aggressively implemented B2B ecommerce, where it has become an essential part of business activities [6]. SMEs play an invaluable role in national and global economy [7]
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