Abstract
The COVID-19 pandemic that plagued the world has resulted in many e-learning software that drove virtual learning activities to jump sharply and began to replace face-to-face meetings. This paper aims to find out the influence of digital readiness, technical and information quality, instructor quality, e-learning adoption and attitude on consumer engagement, and consumer satisfaction with e-learning performance. The study was conducted in the form of a quantitative survey at Duta Wacana Christian University in the Special Region of Yogyakarta, Indonesia, over the period from June 2020 to September 2020. The study sample using the purposive random sampling technique consisted of 175 students as respondents. Various statistical methods, including descriptive and structural equation modeling, were used to analyze the data and test the hypotheses of the model. Key findings were that there is a statistically direct impact of digital readiness, technical and information quality, e-learning adoption and attitude, and instructor quality on consumer engagement, and thus consumer engagement influences consumer satisfaction positively and significantly. With these results, tutorial activities need to be implemented for the use of popular e-learning software and related technological literacy, because the need for e-learning software will be even more massive in the future.
Highlights
The COVID-19 pandemic that hit the world at the end of 2019 has caused a world health crisis and the occurrence of an economic crisis
This paper aims to find out the influence of digital readiness, technical and information quality, instructor quality, e-learning adoption and attitude on consumer engagement, and consumer satisfaction with e-learning performance
Based on the literature review, the purpose of this study is to examine the effects of technical and information quality, digital readiness, instructor quality, and e-learning adoption and attitude on consumer engagement and consumer satisfaction
Summary
The COVID-19 pandemic that hit the world at the end of 2019 has caused a world health crisis and the occurrence of an economic crisis. The composite stock index on the Indonesia Stock Exchange has so far decreased by 35%. This has accumulated an impact on the estimated economic growth, which is predicted to only reach 2.3% or even -4% if the pandemic continues (Supriyatna & Djailani, 2020). The impact of the pandemic is on measurable output in economic activities and on social activities. The term social distancing, physical distancing, or WfH (Work from Home), has become an important part of government and community efforts to stem the spread of the COVID-19 pandemic. In 2020 there are around 175.4 million Internet users in Indonesia; compared to the previous year, there was an increase of 17% or 25 million internet users in Indonesia (Pertiwi, 2020)
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