Abstract

This article conducts a study on the relationship between internal and external driving forces of innovative talents and their innovative behavior in Zhanjiang City, using theories such as the theory of intrinsic motivation and social cognitive theory. It establishes and verifies a mediating model of internal driving force in the relationship between external driving forces and innovative behavior. The study focuses on innovative talents in industries such as education, research institutions, and key enterprises in Zhanjiang City, and distributes questionnaires to collect data. Descriptive analysis, reliability and validity testing, regression analysis, factor analysis, and structural equation modeling are conducted using SPSS 19.0 and AMOS 26.0 to study the influencing factors of talent's internal driving force in Zhanjiang City. The study concludes that innovative behavior is influenced by both external driving forces and internal driving force, and that internal driving force partially mediates the relationship between external driving forces and innovative behavior. Based on the analysis results, improvement measures and suggestions are proposed.

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