Abstract
Decisions towards investment are based on investor’s mind set rather than rational decision making. The main objective of this research study is to identify the factors that influence the investment decisions of the women employees working in banks. The data for the study were obtained from 250 women investors employed in various banks in Chennai through survey method using a well-structured questionnaire and with. Statistical tools such as factor analysis and garrett’s ranking method were used to identify the factors influencing the investment decision of the respondents. Factors like Investor’s Self-confidence, Investment Prudence and Investment Planning & Annoying Planning were identified for the investment decision of respondents. Further, Friends / Colleagues and Family members were found to be the motivational factors for influencing the decision making process by the investors.
Highlights
Investments are made by the investors to buy financial assets and investment decisions are taken by investors are based on their attitude and their opinions about the investments to be made
Lubna Ansari & Sana Moid (2013) in their research study have analysed the Factors responsible for the investment behaviour of young professionals and concluded that their investment is independent of age, income and gender and further it was stated that majority of the investors before investing have considered the volatility of stock market and the risk factors
This study primarily aimed to identify those factors which have a bearing on the investment belief and the motivational factors
Summary
Investments are made by the investors to buy financial assets and investment decisions are taken by investors are based on their attitude and their opinions about the investments to be made. Investors are attracted to investments because they can participate in the decision-making process and see the results of their choice. The main purpose of investors engaged in investment is to maximize their income and minimize their expenses. Investors always feel that they take right investment decision, but not all investments will yield profit every time
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