Factors influencing the choice to buy food products in Morocco

Loubna Zogaam Gharbi,Mahjoub Aouane,Morad Guennouni,S Bourekkadi,O Omari,J Abouchabaka,K Slimani

doi:10.1051/e3sconf/202123400035

Abstract

The article looks at the different factors that go into the subject of buying food products in Morocco. The latter, is undergoing a food transformation affecting the urban and rural environment. The recent changes in the choice of purchasing products by Moroccan citizens have created in the country a favorable framework for the development of territorial products. This is a descriptive study based on a questionnaire and conducted over a period of 2 months, subjects with a sample size of 180 respondents are randomly recruited on social networks. The results show that consumers are now interested in where they buy food, the quality of the products and the cost/quality ratio in these places. This study also states that despite the importance of product price to the consumer, quality is the factor most sought after by the consumer. This leads to an obligation on the part of consumers to industrialists to integrate food products with high nutritional values and to use ingredients that do not cause a danger to human health.

Highlights

For many years, the food industry has been faced with increasing consumer demand for quality and product safety
Consumers are interested in the nutritional value of food products as an important criterion of quality, according to the latest research in 2014, people do not take into consideration when reading the ingredients on food packaging, [10] the thing that will be evaluated in this article to be able to compare at the end the results obtained with those found in previous research
For example: How would you like to receive information about a commercial product, Do you prefer to buy local or foreign food products and why, what do you think about the availability of food products? - Third part: Concerns various information on the purchasing criteria and the choice of food products that are put on the Moroccan market; the quality/cost ratio, the nutritional value of the products... ect

Summary

Introduction

The food industry has been faced with increasing consumer demand for quality and product safety. The convenience of ready-to-eat foods, whether local or imported, has attracted a large portion of the population, in urban areas, and these foods have become increasingly accessible and popular [2]. This subject of food purchasing is still undergoing changes to this day. Consumers are interested in the nutritional value of food products as an important criterion of quality, according to the latest research in 2014, people do not take into consideration when reading the ingredients on food packaging, [10] the thing that will be evaluated in this article to be able to compare at the end the results obtained with those found in previous research. Statistical analyses will be used to analyze the data obtained from our survey

Materials and methods

Factors influencing the purchasing criteria of food products

Factors that influence the attitude to buying food products

Findings

Conclusion