Abstract
The purpose of this study is to identify the factors influencing the choice of promotional practices of agricultural equipment manufacturers and its influence on annual sales of agricultural equipments. The consumer focus, demand creation, exposure, familiarity, encouragement, reputation, existence and value creation are the factors determining the choice of promotional practices of agricultural equipments by the manufactures. Besides, the consumer focus, demand creation, familiarity, reputation and value creation are positively influencing the annual sales of agricultural equipments. The manufacturers should formulate the promotional measures not only attract the farmers and also dealers in order to increase the dealership and also sales. The manufacturers should create demand for their equipments through proper promotion mix strategies in order to make stakeholders familiar with their equipments and also keep their reputations.
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