Factors Influencing the Banking Customers to adopt the E-Banking Services in Kanyakumari District

Abstract

Electronic Banking is defined as the automated delivery of new and traditional banking products and services directly to customers through electronic, interactive communication channels. E-Banking provides the convenience and flexibility of 24 hour banking from home or working place which otherwise becomes difficult in hectic schedules and busy lives. It enables individual customers or businesses to access accounts, transact business or obtain information on financial products and services through the internet. Through e-banking it is possible to do transactions from any part of the world. It provides ease and comfortability to the customers, there is no need of physical presence of any customers in bank. In order for banks to increase returns on their investment in e-banking for their retail customers, it is imperative that they understand the factors that influence the adoption of e-banking services within their environmental context. For instance, perceived usefulness and ease of use are variables generally believed to influence the adoption of e-banking technologies. In this study, however trust in the e-banking system emerged as the most significant factor that impacts the adoption of the e-banking services.