Abstract
In the past decade, the use of the World Wide Web (WWW) as a tool for job-seeking and recruitment has increased globally, changing the dynamics for job-seekers and recruitment organisations. The purpose of this study was to gain greater insight into the factors that influence the adoption of the Internet (WWW) for job-seeking within a South African context. The impact of the Internet (WWW) and newspaper-reading habits on the adoption process was of specific interest. Data was gathered by survey through telephonic interviews with 228 job seekers applying for information technology (IT) work in Cape Town, South Africa. The findings show that the income of a job-seeker influences the favourability of internet facilitating conditions they encounter. Facilitating conditions in turn influence Internet (WWW) usage habits. Such habits influence performance expectancy, effort expectancy and intentions to use the Internet (WWW) for job-seeking. The actual extent of Internet (WWW) usage for job-seeking is positively influenced by these usage intentions and negatively influenced by newspaper-reading habits. These and other findings are discussed and implications drawn.
Highlights
The Internet has made a wide range of dynamic Web applications available globally, such as electronic mail, online shopping, collaborative forums, as well as online recruitment and job-seeking (Maran 1998)
This study aims to develop a better understanding of factors that affect the adoption of the World Wide Web (WWW) for jobseeking within a South African context
The WWW has had a major impact on the way companies recruit
Summary
The Internet has made a wide range of dynamic Web applications available globally, such as electronic mail, online shopping, collaborative forums, as well as online recruitment and job-seeking (Maran 1998). The use of the WWW for job-seeking is growing and has played a major role in introducing new dynamics into the way employers and employees find one another (Kerrin & Kettley 2003). This study aims to develop a better understanding of factors that affect the adoption of the WWW for jobseeking within a South African context. Studying the factors that influence use of the WWW for jobseeking in South Africa and how they shape the adoption process, would add to the body of knowledge on global IT adoption. The main question driving this investigation is: ‘What are the factors that influence the adoption of the WWW for job-seeking?’ The factors investigated are performance expectancy, effort expectancy, trust in the Internet, Internet usage and newspaper-reading habits, facilitating conditions and income
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