Abstract
A sample of 114 radio stations measured attitudes toward the adoption of HD Radio™ and found that stations that have gone digital were motivated the most by 2 of 5 identified factors: image enhancement and programming considerations. The lesser factors were competition, revenue, and cost. The study also examined the relation between risk and survival. The data confirmed the importance of managerial attitudes toward disruptive technologies and their relation to image, programming, and competition.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
